Hershey's Breakout: Analysing ROCE, Net Margin, and EPS Performance

Hershey's Breakout Analysing ROCE, Net Margin, and EPS Performance

Joe Wong, Dealer | Contract for Differences

Joe Wong is a seasoned investor with over 15 years of experience in both the financial markets and entrepreneurial ventures. A Macquarie University alumnus with a Bachelor’s degree in Applied Finance from Australia, Joe is a staunch advocate in the Value Investing approach.

His portfolio management strategy focuses on identifying undervalued companies with strong fundamentals. This disciplined approach has consistently yielded double-digit returns on his own portfolio. Despite his investment track record, Joe maintains a strong appetite for knowledge and remains an avid reader.

Chua Minghan (CFA), Deputy Head | HQ Dealing Team

Chua Minghan graduated from the National University of Singapore with a Bachelor’s degree in Economics. He is passionate about education and went on to get a post-grad Diploma in teaching. His vision is to educate clients to make informed decisions for their trading and investments.

Minghan enjoys learning fundamental analysis, technical analysis, and strives to use data analysis to improve his trading skills.

Hershey’s recent stock performance has captured the attention of investors and analysts alike. But what lies beneath these fluctuations? In this article, we dive deeper than mere price movements to uncover the fundamental forces driving Hershey’s impressive market presence.

Based on technical analysis, Hershey’s share price bottomed at US$181.00 on 21 June 2024 and peaked at US$200.00 on 5 August 2024, delivering a  return of 9.5% in just 45 days. Can it climb above the US$200 price range? To help us answer this question, let’s utilise fundamental analysis to decipher  the reasons why we think this is a possibility.

Understanding the core financial metrics of leading companies such as Hershey’s offers invaluable insights into their operational success and investment potential. Among these metrics, Return on Capital Employed (ROCE), Net Margin, and Earnings Per Share (EPS) stand out as critical indicators of corporate health and profitability. Analysing these figures not only sheds light on Hershey’s financial status but also benchmarks its performance in the consumer staples industry.

This article delves into the intricacies of Hershey’s financial performance, focusing on its (1) ROCE to gage the efficiency of capital utilisation, (2) it’s 5 year historical Net Operating Margins to understand its “Earnings Power” , and (3) the 5 Year historical growth of its earnings per share as a reflection of its profitability to shareholders. By breaking down these complex financial metrics, our aim is to provide a comprehensive overview of Hershey’s operational success and forecast its trajectory in the competitive landscape, offering actionable insights for investors.

Decoding Hershey’s ROCE - Key Financial Metric

What is ROCE?

Return on Capital Employed (ROCE) is a vital financial metric that measures how effectively a company generates profits from its capital. Specifically, ROCE is calculated by dividing Earnings Before Interest and Tax (EBIT) by Capital Employed, which is the total assets minus current liabilities. This metric is particularly useful for comparing the performance of companies in capital-intensive sectors as it includes long-term debt, providing a clear picture of profitability that neutralises the impact of financing structures.

Performance Highlights

Japan’s economy and the interventions by the BOJ have often served as a reference point for major Central Banks globally when considering monetary policies to address economic downturns. Although Japan was not the first major economy to impose negative rates on deposits held by commercial banks, it was the first economy to sustain such a policy for an unprecedented eight years – a groundbreaking move in the history of central bank policy. However, even with a prolonged period of negative to zero interest rates, Japan’s economy failed to significantly boost domestic demand. Additionally, this policy has exerted downward pressure on Japan’s currency, especially as other nations like US had raised interest rates to combat inflation [14].

Source: Yahoo Finance

Hershey’s annualised ROCE for the quarter ending in March 2024 stood at an impressive 31.5%. This figure is significantly higher than the average ROCE of -0.6% reported for the Consumer Staples sector, positioning Hershey in the 94.6th percentile among its peers over the past five years. Hershey has not only maintained a robust ROCE but has also increased capital employed by 63%, indicating a strong reinvestment strategy that continues to yield high returns.

Competitor Performance Analysis

Source: AlphaSpread

When compared to its competitors, Hershey’s ROCE is outstanding. For instance, companies like Nestle and Mondelez International reported ROCEs of 17% and 13% respectively. Hershey’s ROCE of 31.5% far surpasses other major players in the industry such as Danone and Kraft Heinz, which reported ROCEs of 11% and 6% respectively. This demonstrates Hershey’s ability to utilise its capital effectively to generate profit, distinguishing it as a leader in the confectionery industry.

Net Margin - Hershey’s Profit Efficiency

Understanding Net Margin

Net margin, calculated as net income divided by revenue, serves as a critical measure of profitability. Hershey’s net margin for the quarter ending in March 2024 was an impressive 24.52%. It has also demonstrated consistent profitability since 2018, maintaining mid-double-digit margins.

Source: TradingView

This sustained performance positions the company in a notably defensive stance relative to the industry, which typically operates within a net margin range of 8% to 15%.

Benchmarking Against Competitors

Source: GuruFocus

Source: TradingView

Hershey’s net margin significantly outperforms its industry peers. The trailing twelve months (TTM) net profit margin stands at 18.13%, compared to the sector average of 8.7%.  This superior net profit margin highlights Hershey’s efficiency in generating profit and retaining earnings compared to its competitors, underlining its strong position in the confectionery industry.

Earnings Per Share (EPS) Trends

EPS Explained

Earnings Per Share (EPS) is a direct reflection of a company’s profitability and financial health, calculated as net income divided by the number of outstanding shares. Hershey’s reported EPS figures, both GAAP and non-GAAP, provide a nuanced understanding of its financial outcomes, accounting for various adjustments like derivative mark-to-market losses, business realignment activities, and acquisition-related activities.

Hershey’s EPS Over Time

Source: TradingView

Hershey’s trajectory in EPS growth is impressive, demonstrating a consistent upward trend.

From 2010 to 2023, Hershey’s annual EPS increased from US$2.21 to a robust US$9.06, marking a 22.57% increase year-over-year. This increase is thanks to the company’s strategy of its continuous development on its Enterprise Resource Planning (ERP) software, which is expected to optimise operations, leading to further margin expansion.

Comparison with Industry Leaders

Source: EPSTrendScore

Hershey’s stands out not only in absolute numbers but also when compared against its peers in the industry. Hershey’s EPS trend score of 100.0% is unparalleled, significantly outperforming competitors like The Hain Celestial Group and JM Smucker Company, which scored 25.0% each.

Even major players like Mondelez International and General Mills scored lower, at 50.0% and 37.5% respectively. This exemplary performance underscores Hershey’s superior management and operational efficiency, making it a benchmark for success in the confectionery and broader consumer staples sector.

Conclusion

Through an in-depth analysis of Hershey’s core financial metrics, including ROCE, Net Margin, and EPS, this article has highlighted the company’s operational prowess and its standout position within the competitive landscape of the confectionary industry.

The figures speak volumes, showcasing Hershey’s exceptional ability to utilise capital efficiently, generate substantial profits from its revenue, and continuously deliver value to its shareholders. Hershey’s commitment to maintaining solid financial performance not only exemplifies its superior management strategies but also highlights its potential for sustained earnings growth amidst fluctuating market conditions.

Based on a 10-year median Price Earnings Multiple of 26x with an estimated forward Earnings per share of US$10.09, the intrinsic value I estimated for Hershey’s is currently US$234, presenting an upside of 14% from its current share price.  For those keen on deepening their understanding of how we expect the US Market to perform in the next half of 2024, do watch our webinar here. It promises deeper insights into forging sustainable paths in the challenging terrain of the US Market.

How to get started with POEMS

POEMS’ award-winning suite of trading platforms offers investors and traders more than 40,000 financial products across global exchanges.

Trade Smarter and Faster
With our newly launched POEMS Mobile 3 Trading App

Explore a myriad of useful features including TradingView chartings to conduct technical analysis with over 100 technical indicators available!

Take this opportunity to expand your trading portfolio with our wide range of products including Stocks, CFDs, ETFs, Unit Trusts and more across 15 global exchanges available for you anytime and anywhere to elevate you as a better trader using our POEMS Mobile 3 App!

For enquiries, please email us at cfd@phillip.com.sg.

More Articles

Playing Defence: Diversification in Forex Trading

Learn how strategic planning and risk management can help you navigate the highs and lows of the forex market. Don’t miss out on unlocking the secrets to long-term profitability!

From Boom to Bust: Lessons from the Barings Bank Collapse

lessons from the barings bank collapse

Did you know that the collapse of Barings Bank in 1995 was from massive losses incurred by a rogue trader? Delve into the tale of how Nick Leeson’s fraudulent investments sent shockwaves through the financial world.

Japan's Economic Resurgence – Unveiling the Tailwinds Behind Nikkei 225’s Record Leap

Japan's Economic Resurgence – Unveiling the Tailwinds Behind Nikkei 225’s Record Leap

Discover the driving forces behind Japan’s market surge, delve into its economic performance and learn how CFD products can help you navigate the Japanese market’s volatility via our article!

Disclaimer

These commentaries are intended for general circulation and do not have regard to the specific investment objectives, financial situation and particular needs of any person. Accordingly, no warranty whatsoever is given and no liability whatsoever is accepted for any loss arising whether directly or indirectly as a result of any person acting based on this information. You should seek advice from a financial adviser regarding the suitability of any investment product(s) mentioned herein, taking into account your specific investment objectives, financial situation or particular needs, before making a commitment to invest in such products.

Opinions expressed in these commentaries are subject to change without notice. Investments are subject to investment risks including the possible loss of the principal amount invested. The value of units in any fund and the income from them may fall as well as rise. Past performance figures as well as any projection or forecast used in these commentaries are not necessarily indicative of future or likely performance.

Phillip Securities Pte Ltd (PSPL), its directors, connected persons or employees may from time to time have an interest in the financial instruments mentioned in these commentaries.

The information contained in these commentaries has been obtained from public sources which PSPL has no reason to believe are unreliable and any analysis, forecasts, projections, expectations and opinions (collectively the “Research”) contained in these commentaries are based on such information and are expressions of belief only. PSPL has not verified this information and no representation or warranty, express or implied, is made that such information or Research is accurate, complete or verified or should be relied upon as such. Any such information or Research contained in these commentaries are subject to change, and PSPL shall not have any responsibility to maintain the information or Research made available or to supply any corrections, updates or releases in connection therewith. In no event will PSPL be liable for any special, indirect, incidental or consequential damages which may be incurred from the use of the information or Research made available, even if it has been advised of the possibility of such damages. The companies and their employees mentioned in these commentaries cannot be held liable for any errors, inaccuracies and/or omissions howsoever caused. Any opinion or advice herein is made on a general basis and is subject to change without notice. The information provided in these commentaries may contain optimistic statements regarding future events or future financial performance of countries, markets or companies. You must make your own financial assessment of the relevance, accuracy and adequacy of the information provided in these commentaries.

Views and any strategies described in these commentaries may not be suitable for all investors. Opinions expressed herein may differ from the opinions expressed by other units of PSPL or its connected persons and associates. Any reference to or discussion of investment products or commodities in these commentaries is purely for illustrative purposes only and must not be construed as a recommendation, an offer or solicitation for the subscription, purchase or sale of the investment products or commodities mentioned.

This advertisement has not been reviewed by the Monetary Authority of Singapore.

CFD Promotion Disclaimer

This promotion is provided to you for general information only and does not constitute a recommendation, an offer or solicitation to buy or sell the investment product mentioned. It does not have any regard to your specific investment objectives, financial situation or any of your particular needs. Accordingly, no warranty whatsoever is given and no liability whatsoever is accepted for any loss arising whether directly or indirectly as a result of your acting based on this information.

Investments are subject to investment risks. The risk of loss in leveraged trading can be substantial. You may sustain losses in excess of your initial funds and may be called upon to deposit additional margin funds at short notice. If the required funds are not provided within the prescribed time, your positions may be liquidated. The resulting deficits in your account are subject to penalty charges. The value of investments denominated in foreign currencies may diminish or increase due to changes in the rates of exchange. You should also be aware of the commissions and finance costs involved in trading leveraged products. This product may not be suitable for clients whose investment objective is preservation of capital and/or whose risk tolerance is low. Clients are advised to understand the nature and risks involved in margin trading.

You may wish to obtain advice from a qualified financial adviser, pursuant to a separate engagement, before making a commitment to purchase any of the investment products mentioned herein. In the event that you choose not to obtain advice from a qualified financial adviser, you should assess and consider whether the investment product is suitable for you before proceeding to invest and we do not offer any advice in this regard unless mandated to do so by way of a separate engagement. You are advised to read the trading account Terms & Conditions and Risk Disclosure Statement (available online at https://www.poems.com.sg/) before trading in this product.